You want your website to make you money, right? Of course you do! If you want your website to generate revenue, it needs to be set up to convert.How do you do that?You have compelling copy that leads them to some kind ...

If you’re in marketing, you’ve probably heard people talk about how your website needs to comply with ADA standards.Web accessibility isn’t just a buzzword. It’s a practice that everyone in the marketing world should follow—for their web...

For a business like yours, your website is your storefront, pitch, and even the gateway to building trust with potential clients. I’ve been building websites for decades, but distilling an entire business into just a few pages is hard.<...

Imagine a website that perfectly integrates with your marketing strategy and drives more leads. Does that feel impossible?It can be hard, especially when today’s trend seems to be cookie-cutter themes and everyone’s websites look the sa...

AI has made it easy to add some personalization to our marketing, be more efficient (which is great when you’re a one-person team), and create content far more quickly than we might have been used to.But how do we use AI and still keep ...

Can everyone use your website and the content you create, or are you excluding up to 27% of your audience? When you focus on creating c...

Have you heard this lately: “We need more leads.” In marketing, we often focus on getting new leads and customers into your business, but what about the leads you already have? It’s time to think about boosting your customer retenti...

Have you been asking yourself whether or not you’re cut out for entrepreneurship? Fun fact - everyone is cut out for it - if they want to be.I know that choosing to run your own business is not the easiest decision. Honestly, I think bei...

Having a blog for your business is a great way to bring targeted traffic to your website. However, the average blog (without AI assistance) takes about 5-6 hours to write and get on your website. Want to get the most out o...

The first result on Google gets 39.8% of the clicks, but that can feel like an impossible task in 2024. There’s so much competition.But there’s one thing you might be overlooking because it feels like “no one reads them” anymore - blogg...

On a scale of one to “Why did I start a business,” how burned out are you right now?You started your business because you were GREAT at what you do. But you didn’t start it because you wanted to do all the admin work of running your busi...

Unless you have a monopoly in what you do or you never want to grow your business beyond where you are right now, you need a website.Even if you’re rocking sales with DMs and simple landing pages, you need a website that builds trust in ...

Are people buying from your website? Selling online - even when you’re selling services - requires high-converting sales pages.Unlike many of the pages on your website, a sales page attempts to convert someone from a mere visitor to actu...

How do you keep growing and achieve sustainable growth online? How do those big gurus making a million plus keep their business growing, getting in front of more and more people?You need to follow the same best practices they do.I...

Have you been putting SEO on the back burner because it feels like it’s too hard to mess with?Let me tell you the secret about SEO - it’s one of the easiest things you can do for your business. It just takes a little bit of time but tha...

Do you often find yourself working with clients that just aren’t the best fit for you but you take them because revenue is important? What if I told you that you could attract your dream clients instead?I know that might sound fanciful i...

I can’t tell you how much doom and gloom I’ve seen about the state of marketing in 2024. With the shifts from AI, changes to Google’s algorithm, and the continued push to privacy (which means losing some data), I see a lot of experts claim that...

No one is honest about how it looks to run a business.Often, we see the shiny numbers of “Oh, I’m a 6 figure business owner", but we don’t share the reality of what running that business is.Growth doesn’t just happen overnight. ...

A website should be an investment in your business, which means it absolutely should offer some kind of return.The way that many customers find us is so varied these days. They see us on social media, then maybe get an email, read a blog...

Can everyone - and I do mean everyone - use your website? What a lot of business owners don’t understand is that there are common website trends that make it harder for some individuals to use their websites.That means you’re...

If you’ve been in business longer than 5 minutes, you know that there are a lot of things to pay attention to. It’s so easy for many of these things to hit the back burner throughout the year and even cause problems the longer you go without ta...

Hear a lot about marketing funnels but have no idea what that means? Online experts often talk about funnels and how they can help your business grow, but they very often break it down so you understand where to start.Here’s ...

Where do you find people online that want to work with you?One of the easiest traps to fall into when you’re a service-based business is to rely on referrals only. While referrals can bring you some of the best-fit clients, you can’t con...

Know you need a website, but you have no idea where you should put it?You’ve probably heard that Wix is easy, or Squarespace gives you beautiful templates, or you found a template that you like for ShowIt, or that WordPress is the best ...

An optimized website can help you grow your service-based business online, bringing in new leads and sales on autopilot. But how do you get people to come to your website in the first place?While you can use social media, email marketing...