The Captain Coder Podcast

6x the Impact: Repurpose Your B2B Blog for Multi-Channel Marketing

Marisa VanSkiver, Captain Coder Season 2 Episode 85

Having a blog for your business is a great way to bring targeted traffic to your website. However, the average blog (without AI assistance) takes about 5-6 hours to write and get on your website. 

Want to get the most out of that investment? It’s time to repurpose your blog articles.

Repurposing, or transforming your blog content into other formats like social media snippets, infographics, or videos, allows you to extend its reach, engage diverse audiences across different channels, and maximize the value you get from your initial investment. 

How do you break up a long blog post and make it palatable for these other platforms so you get reach?

Let’s take a look at six ways we can do just that, including:

  • Turning into audio
  • Making a video
  • How to make it multiple social posts
  • Using it for an email
  • Creating downloadable resources
  • And transforming it into a visual asset

MENTIONED RESOURCES:

Streamyard

Descript

FREE RESOURCE: Get more leads from your website

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