A website on its own will not bring customers in droves.
A poorly built website is, frankly, just a waste of money.
Unless you build a website that has the components it needs to actually convert browsers into buyers, a website won't do much for your clients.
In my 16 (really 20, but let’s not get into that) years of building websites, the key pieces that make a website go from present to great haven’t really changed a whole lot.
While yes, technology and some best practices have and will continue to change, the focus with each of these components is making the journey for the customer as easy as possible from first search impression through their entire experience throughout your website. And after all, that simple strategy doesn’t care what you build the website in.
So what components do you need to create a website that actually converts and can work as a marketing machine? Let's dive in to my top 10.