Do you want to stop spending all of your time trying to market your business?
Frankly, trying to market your business can feel very overwhelming.
There are so many platforms to worry about, so much content to create, and just the general feeling like you’re missing something if you’re not following the latest trends.
But I promise that it doesn’t have to be that way!
Creating your marketing content can be a far more seamless process than you might think.
In today’s episode of the Captain Coder Podcast, Krissy Buck and I take you through the ways that you can make content creation a breeze.
You'll learn how to:
Do you want to stop spending all of your time trying to market your business?
Frankly, trying to market your business can feel very overwhelming.
There are so many platforms to worry about, so much content to create, and just the general feeling like you’re missing something if you’re not following the latest trends.
But I promise that it doesn’t have to be that way!
Creating your marketing content can be a far more seamless process than you might think.
In today’s episode of the Captain Coder Podcast, Krissy Buck and I take you through the ways that you can make content creation a breeze.
You'll learn how to:
Welcome everybody to a special episode of the Captain Coder podcast. Why is it special? Well, because you don't just get to hear from me speak, which I am trying to do more of because I know my voice is great and everything, but we don't need to just hear from me. This week, I have brought on one of my favorite people and fellow digital marketing educators, Chrissy Bach. Chrissy is the digital marketing chair over at Wichita State University Tech, which is not as cool as teaching at Wichita State with me, but I will give her<laugh>. She muted herself, and now she's very sad about it. If only you guys could see the giant eye roll that I just got. No, we love our partners over at WSU Tech. I'm not being paid to say that, but it's sort of being paid to say that. But no, Chrissy is amazing. She has worked in various capacities over the years in digital marketing and has built some amazing communities. Now. One of the biggest problems that people face with their digital marketing in particular is the overwhelm. It is so incredibly difficult to be everywhere and to try to serve people on all of these different platforms. Now, the one reason I wanted to bring Chrissy on is because not only does she have success in building those communities, but she also knows how to make your content work for you in multiple places. So with that very long introduction done, let's jump in. And Chrissy, can you say hi and tell us just a little bit more about yourself? Hey. Hey. Just to clarify, it is <laugh>, which is Utah State University campus of Applied Technology. Okay. Listen. L wsu. They don't really give us that kind of information. And <laugh>, No, I'm kidding.<Laugh> funny because we have a colleague on the university side is what I say, the university side, and then I say the tech side when I'm talking about us, and I've been scheduling meetings with this person that must not be named who cancels on me, and then I have to reschedule. Oh, I think, Is this my favorite department chair? <laugh>? No, that's me. He's your favorite department chair.<laugh>. Well, that's okay, because I'm his second favorite adjunct out of two. So <laugh>. Right? That's right. But I can see his calendar. I can see just my colleagues here on the tech side. So we share the same network. So when the wifi goes down on the big campus at 21st and Hillside, the wifi goes down at WSU Tech on here. Oh. Well that's super fun. Yes. There's a lot of I didn't realize how much it is integrated even from a technology side but there is still quite a bit of separation. We have our own president so it's like the umbrella of wsu, and then there's the foundation, wsu, WSU Tech. It's all under that. Yes. Well, but you could tell us about yourself, not just WSU Tech. Okay.<laugh>. Gonna edit all of that out. Oh, no, I'm keeping it in because I'm too lazy to edit.<Laugh>. Yes. So my background is blogging, so that's how I got my start in digital marketing. I had worked in retail before that I, I've always loved merchandising things, making things look appealing for the consumer. I just didn't know that that's what I was doing when I was working in retail. But looking back now, I see that that's really where it started. And I've always loved installations when they would send cool graphics and new mannequins, even that <affirmative> that were a mold of a football player. I worked at a sporting good store of a professional football player. That was a lot of fun. So fast forward I had a blog, DIY blog where I would do things in my house, take pictures of it, blog about it, rinse and repeat the next day. And I was consistent at it, and it started to pay off. And my stuff was being shared globally. And so I thought, Okay, I have something here. At that point, I had learned from YouTube how to build a site, not from code like Captain Coder, but build a website using templates on WordPress. Well, I mean, at least it was WordPress and not one of those others, not to be named platforms. Yes. I did try Weebly for a minute, and then I decided I wanted it to feel more professional, and I bought my own domain, and so I moved it over to WordPress and it was awful. I had to copy and paste every single blog post over. There was no integration. It was horrible. Yeah, I don't think there's still any integration. A lot of those platforms, and that's just a whole different topic. They don't really being migrated away from, so they make it incredibly hard to get out of our. Oh, it was incredibly hard. So I went back to school to learn web development and took JavaScript and I got an A in the class. But don't ask me. Now. Don't ask me now how that happened or even how to write a line of JavaScript cause it's not gonna happen. Okay. All my JavaScript is copy and pasted. So. Yes.<Laugh>. I did, I remember in that class I had to build a cart, like a shopping cart for an e-commerce website, and it was copy and paste. And I think the instructor at the time was like That's how we do it in the real world. <laugh>. Yeah. Oh yeah. It's all from Stack Overflow people. I don't think anybody writes original code. Not all of it. All of it. There's at least 50% that's been sourced from Stack Overflow. Well, thank you <laugh> for us. Yeah, exactly. Don't have a logical brain and can't do. And then statements to save their life. So I pivoted and I switched my degree to digital media, took a digital marketing class, never cracked, open the book, aced the class, really enjoyed it and realized that maybe this was my passion. And so I started networking in Wichita and putting my feelers out and was presented with an opportunity to work for a tech company just five hours a week. And then two and a half years later, I left the company as an officer of the company. I was the chief community officer of their third pivot, which was a video captioning service that we had built globally in 77 countries in just 10 months. So I was burned out. I was gonna say, let's just take a pause for a second and point out that not only had Chrisi gotten her blog in multiple countries, she had gotten a tech company, a local Wichita Tech company utilized in 77 countries. And a lot of that involved you flying around. But a lot of that also was just everything that you were doing in digital marketing and the real human connections that you were building through digital marketing. Yeah. I mean, what me marketing is relationships. A lot of people confuse marketing with sales. And while I do believe that those two departments belong in one, cuz they go hand in hand, really, marketing is the introduction. It's the part where you build trust with the consumer. And sales is the ask. It's the cta. In fact one of our clients was Adobe, and I reached out on Twitter dms and I was like, Hey, After effects, we hope After Effects likes us. Cause they have had followed us and they had, I mean it was real cheeky, They had only followed 300 people and we were one of them. That's incredible. It was intentional, right? This follow was intentional. And so I jumped on the opportunity to reach out and their social media manager messaged back and said, Yeah, we're trying your product and so far we really like it. This is when we were still in beta and when they were ready to buy the product, it was all we had to do. All I had to do was just make the introduction to our VP of strategic partnerships, our sales guy, <affirmative>, and he didn't have to do any selling because I had built all the trust up front. Right, right. Exactly. Which is so important. And I mean, it's sad because in a year people may be going, What's Twitter? But yeah,<laugh>, it just shows you that even on just these platforms, what you can do. And Adobe is not a small company. They just purchased Figma not too long ago, which I know a lot of my fellow web devs and designers are not so happy about, but it'll be interesting to see what they do. Well that's the thing that they're always looking for these really good brand partnerships and they obviously choose the high quality companies. So the fact that you were able to build a relationship trust like that over Twitter and over social media, I mean, that's pretty incredible. Yeah. And I mean really what it came down to is, hi. Mm-hmm. <affirmative> just starting the conversation. I think people get stuck just walking into a room. So last semester we had a networking event here on our campus and there was gonna be it was a chamber event, a local chamber event. And so there was gonna be business owners and employers there. And so I gave my students, I offered them extra credit if they would come to the event. And I had one student come and I saw her come in and I saw her grab a cookie and she kind of stood around a little bit. She didn't talk to anybody and then she left. But I gave her the extra credit because she did the scary part. And that was walk through the door. Yeah. And I can totally, totally agree with that because I would like to do the same thing, grab the cookie, look around, see if I, Nobody that is like, Man, I'm out.<laugh>. Yeah. Just also why a sighting of Marisa at a Wichita networking event anymore is a very rare occurrence. That is true. That is true. And actually back in the day, Marisa and I we got around to some networking events. I would say, let's finish that sentence please.<Laugh>. And I was just had lunch with somebody who was a part of that. This was pre pandemic, pre <affirmative>, and they were very much a part of it. In fact, hosted a lot of the events and we both agreed. We're happy to be on the other side of that. We're happy to have the jomo instead of the fomo. The joy of missing out. Yes. Oh, a hundred percent. But so let's pivot this conversation just a little bit more into digital marketing because here's the problem, people and I are actually very good friends and we could go down a rabbit hole really, really quickly but I wanna talk about that cuz with DIY marketing in particular and how you mentioned that people tend to get stuck in saying hello. I feel like that's where a lot of people get stuck in just their marketing. The hardest is writing. The first blog is recording. The first video is recording the first podcast. So is that where you think people mostly get stuck? Cuz that's what I find. I find that it's just that mental block for a lot of my customers. So I think in my space, I'm very much in an influencer space. I see you online, you're in an education space where you're educating other business owners on what it looks like to be own your own web development agency or business, whatever you call it. Over there. I like to call the website agency.<Laugh>. Cause I only do website related things.<Laugh>. Okay. Website agency. Yeah, there you go. So on my end, in the influencer space, what I see is these new influencers coming up and they're talking a lot about themselves and the things that they're creating and they're wonderful, but they're forgetting to engage with other people or they're only engaging with the people. They look up to <affirmative>. So the people that they're trying to emulate, they engage with them, but they forget about the people who follow them, who are inspired by their content. And really, like there's a saying, don't worry about the people who aren't paying your bills. So it's good to look at other people's content and be inspired by it, but don't forget about the people who are helping to build your account. Those are the people that you need to engage with. So if they share a picture of them and their kid and their dog, you as a brand should be like, Oh my gosh, your kid and your dog are so cute. You should engage with them authentically and not just have this celebrity status. You have to build trust. And so that's where I see the hiccup. I also see in my students, Marisa, I see this tall poppy syndrome. So these students are afraid of sharing their value online or they're afraid of any hint of self-promotion. Because Yeah, because. They're afraid of being cut down. Right? I was gonna say, we're afraid that somebody's gonna come around and say, Oh, that's not right. Yeah. Yes. They also don't wanna look like an influencer, which is ridiculous. I mean, the world, we're moving into a creator economy. It's already here. I was poking around Instagram last night looking at all the creator tools, and I can have subscriptions, so I can have people subscribe to my content. I have 90 followers, they can subscribe to my content and I can monetize my channel. Now,<affirmative> influencers, the reason they're so effective is because they have built trust, again, the word trust. They've built networks of people who trust them based on their recommendations, whether that's positive or negative. And people will buy the products and services. So as brands, you really want to align with the influencer. And that was part of my strategy at the tech company. I would align ourselves with speakers. So I recognize that a speaker on stage could talk about us for 10 to 30 seconds, and that whole room was writing our name down. Right? Cause that's a tool that they trust. Or in the moment signing up. But if we had gone up on stage, if we had sponsored that session, gone up on stage, talked about ourselves, people are checking their phones, drinking their coffee, talking to the person next to 'em, totally ignoring anything we say. But because we aligned ourselves with a speaker who liked our product and influenced that entire room. And so people would buy in. And that's what influencers do. And they all look different. And I would argue that every single person is an influencer. They are. Well, and we actually, we've literally just been talking about this in my own class over the last couple weeks, how content that is created by a customer. They don't have to be an influencer, just a customer of your service that is four to 600% more effective than anything you as the brand can create. And now a lot of you listening are probably going, Okay, well how do I get my customers? I'm just a small business. How can I get them to share about me? How can I get them to put myself on the map? So how do you answer that question when your own students ask that? Yeah. I mean, going back to your statistic there, I tell my students, nobody trusts what you say about yourself as a brand, but they will trust the people that talk about you. So the motivation is to get people to talk about you. So one of those ways is to celebrate their content. So when they do post, I just recently made a fun post about crumble cookies. I got a couple of recommendations from Friends <affirmative> to try the pumpkin chocolate chip cookie. I would say I saw you tagged. Yes. Several times. I like how you say it, A couple. I'm like, I think five people tagged you <laugh>. It was ridiculous. It was ridiculous. My personal brand has become pumpkin spice. Am I sorry about that. No. No, no, not at all. Not at all. Is it embarrassing? Tiny bit. But it is what it is. Pumpkin spice till death. Yeah. So I created this Instagram reel about crumble cookies and what I thought of it and shared it. And I've also recently made one about the glasses I'm wearing. It's my first pair of bifocals Warby Parker. And. I love Warby Parker glasses. I do too. And they messaged me back. And they could have totally ignored that right. Period. Company. How many people a day are tagging themselves wearing Warby Parker glasses? But they took the time to message me and say, They look great on you, a compliment and crumble. Crumble did the same thing. I don't even remember what it was, but something about, I'm glad you liked it, or something like that. Now, if I was a smaller brand I would share that content. It would. Align with the business goals. So yeah, I would share that on whatever platform it was created. If it was TikTok, it makes sense to share it on TikTok. If it's Instagram, it makes sense to share it there on Facebook because it's formatted for that platform. I've seen brands take user generated content and create ads with it. <affirmative> I see this in the beauty space quite a bit where a beauty influencer has tried a product, it's blown up, it's gone viral. The brand then will ask for permission. They'll create some kind of business agreement between them and the influencer. And then they share it as an ad. Yeah. Oh yeah. And I know this is one of those things where it can feel really difficult if you're just brand new at getting started. How do I get people to talk about me? I have a friend who I used to help with his social media. And then now that I don't love social media, that is just not my happy place.<laugh>. So he uses another service now. But he asked me at one point, he was like, How do we get more people to tag us? And I said, It's really simple. When somebody tags you we're sharing it. Simple as that. We are gonna post that in our stories. And what ended up happening was maybe somebody was only tagging them once a weekend or once every couple weeks. But as soon as it was shared, we shared that in our story. And what ended up happening is we saw more and more people because they wanted to get in the stories too. Yes. People wanna feel like they belong. It's a Yeah. And it is a little bit like a celebrity thing. And if you really love that restaurant or you really love that service or product, they wanna get in there. They wanna be in those stories. Absolutely. I love Mark Schaffer, and I know that you love him too. I was gonna say, we both teach his book in our class <laugh>. We do. We both use his book in our class. And that's marketing rebellion. Little plug. There's only one thing I disagree with this man on, and that is that people don't wanna have a relationship with a brand. I say hogwash. There is an accountant here at WSU Tech, she's in our finance department. She has a pretty successful TikTok where she talks about food and her kids and work. And she loves Oreos. That's her thing is Oreos. And I had just happened to reread that part of the book, and I was really kind of chewing on that. And then I saw her and her whole TikTok was, she was celebrating because Oreo the brand had started following her. Oh, that's a big deal. It is a big deal. So don't tell me that people don't wanna have a relationship with a brand. Absolutely they do. Because they were fans of things. So a few years ago, I went to Disney World and we were at the m and m store and it was packed, Marisa, it felt like I was in a nightclub back in 1998. <laugh> like it was packed. And I stood there <laugh>. So while people are shopping, I just stood there and a scientist taking in data, Why are people obsessing over this store? And I realized it's because they belong to m and. M, right? Yeah. They feel a sense of community. And that's not something that it takes just a giant brand to do. That's something. And even a small brand, like those of you that are listening that have smaller businesses, you can create that sense of community with your business. You don't have to be Oreo, you don't have to be m and m. Chrissy knows that I have celebrated getting certain clients on my roster because even though they are larger brands, so to speak, they're still relatively small. And when you think about the scope of the world and everything else, but that's important to me, That was a big deal for me. And so I think what a lot of people tend to negate or neglect is the concept that even you, a small service provider who maybe is just hitting the six figure mark, people can still really wanna belong to your community. And we have to give them the ability to do that. So we only have about 15 minutes left just by the way in our scheduled time. So let's talk about how creating this content, so user generated content, that's one really good way when you can encourage that. And really the best way to encourage that is to share it when you get it and you will start to see more of it. But what's another great way to cut down on your overwhelm when you're creating your marketing content is to repurpose that content. And we talked, I mean, Chrisy explained how big brands are repurposing their user generated content, which obviously helps because they're not creating that anymore. Other people are creating it for them. But what happens when you have to start somewhere and you have to create your own content? I know how I explained this to my students, Chrissy, we literally just talked about competent repurposing last week. But talk me through how you explain to students how that works. So my favorite way to repurpose content is to create a video. So right now we are recording this in a platform where there's video, but then there's also audio, right? Correct. Yeah. So. We're recording a video. You're gonna rip the audio off of that. There's your podcast. The video then can be transcribed using a service like rev.com or I think a new one. Is it depict? I don't know. I just use rev.<Laugh>. Okay. There's also quick.com or quick.io. Throw that out there so you can transcribe it. And then there's your blog post. So you can put your video on YouTube, put it into your into blog post, but then also transcribe it and have all the whole conversation underneath. It. Right? Okay. So then from that copy, you've got tweets. I was gonna say, let's just pause there for a second. So if you guys are not paying attention, but if you're kind of out for a walk and your mind's wondering, I wanna point out what Chrissy just said was we are sitting here. We are sitting here, and it is, we're gonna have, we're having this 30 minute, 45 minute conversation. And from this one conversation that we do, I'm able to get a podcast episode. I can upload this to YouTube and have that video. I can then share all of that on my website as a blog post. And so those are three giant pieces of content that we're creating from one single video. So then you can go even further. So you can take a 30 minute long form piece of video content, and now you can cut it down into short form content. So you could take one great quote that either you or I said. I, let's be real. It's gonna be my quote. I mean, it's your quote.<Laugh>, I mean whatever. But anyway, so <laugh>, you could put even in a nine by 16, which would be a portrait you would see on TikTok <affirmative>, you can stack you on top of me in that. And there's a piece of content. You can take the copy from your blog and you can put it through you can either do it yourself, which is free, or you can use the service lately.ai, where it will comb through and find tweetable quotes from our conversation. And you can even schedule them out on Twitter right there. So there are tools out there that will make it easier on you, but you can absolutely do this for free if you're just starting out. Let's see, what have I forgotten? Okay. Sound bites. So. I was gonna say yes. With the little wave thing. Okay, so then now you've got a whole week, two week worth of content from 30 minutes. Correct. And here's the key with all of this too, and something that I'll be completely honest it's been a very busy quarter three, and it's been a very busy start to quarter four for me. And you probably have noticed, not every week is there a podcast episode because there's just not even tying to stop and record that hour. But when there are, the great thing about a podcast episode like this, or a video or any of those things that I am creating, not only does it create the blog post for me, not only does it create the podcast for me, I turn that into at least two or three social posts. And it doesn't even have to be the week that you're releasing that main content. Very often. I'm going back to, say a month ago's podcast, and I'm creating an Instagram from last month's podcast. Yeah. I'm creating LinkedIn posts from podcasts that I did six weeks ago. And here's the thing, I have students ask me this question all the time, Why is it not going to overwhelm people when I'm always just talking about this one thing, Christy, does anybody see every single piece of content you create? No. No. And I would say too, there's beauty and repetition. So there's the seven touch points. So if you're talking about the same thing seven times, one of those times, somebody is actually going to hear what you're saying. So no, I'm not afraid. Also, I'm not afraid to share the same content across all platforms because the same reason you are not have the same audience on every single platform. I know the people that follow me on Instagram don't necessarily follow me on LinkedIn and they don't follow me on Facebook. Yes, yes you have. I have a lot of crossover between LinkedIn and Facebook. And so I will share I'll share maybe research, I'm doing some research now in web three and what that looks like. And so I shared a few weeks ago a post about our students in our virtual classroom. That is, that's part of my professional life, but I know that I have colleagues in this space that follow me there. I also shared it on LinkedIn because while there is a log crossover, there's still people that follow me on LinkedIn that I don't know personally. So we're not friends on Facebook. Another trick for me is if you are into the short form video content, which is hot right now. It's very trendy. Why don't we just say that? I mean, Instagram did just change the whole platform to do and be all about short form video content. They did, and I'm here for it. I'm like, I saw somebody post something yesterday about Instagram reels and they were ew. And I'm like, Oh no, I'm here for it. I love it. Oh no, I feel that way, only because <laugh>, I don't like being on video myself. And it's like Thanks.<Laugh>. But one thing that I do is instead of taking photos on my phone, I will take three second videos and then I have all those videos in my phone. So then when I go make a TikTok, which by the way, you can repurpose as an Instagram reel and a YouTube short. So there's three platforms that you can use the same video for. I have those videos already in my phone. I don't have to go out and plan content because I think it's Janet Murray over in the uk and I am not gonna say this correctly, but the idea is that every moment is a content moment. So getting your coffee in the morning content moment. Yeah. Driving. I was gonna say, driving to work. That's not a content moment. I mean, if you have a amount and you can do it safely I have recorded video of driving and use this content. I'm not even gonna lie, but I have a phone holder, so it's like a dash cam. But we have a friend, Jim Cole is really great at this. She creates content out of every moment. And I'm just like Don't remember to pick up my phone for that purpose as much. But it's actually because of Chrissy that I've started taking instead of pictures when I go places, I'm taking three second video clips. Well, sometimes it's only two seconds, but I'm taking video clips. And I was like, when we had, there's a huge light display here in Wichita, and I did a reel of this because it's a really cool, unique thing that our local zoo has done. And I was able to create a reel out of that very easily because I remember just to take video instead of pictures. And it doesn't have to be long video. No, just. No, two, three seconds. You're right. I think on iPhones too, if you have the live photo. You can use that. Yeah. You can use that. Because once you put it into TikTok or Instagram, it's gonna animate it. The only thing is that on those that I have found I have a shaky hand. And so it will stabilize it at some point and give you the photo <affirmative>. But until then you've got, Well, it's you bringing the camera into view and then you got some shake, and then it's stabilized for split second, and then you see you drop your phone to put it back in your bag. Yeah. The live video is not a perfect for sure. But if you run, I had this issue over the weekend. I'm right now actually cuz I like to test things. I'm very much a scientist. I come up with a hypothesis and then I test it and look at the data and do it again. So right now I'm testing creating a real for 30 days using trending audio to see if I can get more followers. Just this weekend I gained four or five. So see, it is working slowly, but. It's Right. Yeah. And it's not about viral numbers either. It's about finding the right people to follow you. Yes, you're absolutely right. But if you wanna be in the influencer space,<affirmative>, really the benchmark is like a thousand. If you can get to a thousand, then you're good. And that's a thousand. You can go live on TikTok, a thousand plus four, 4,000 watch. What is it? Watch minutes on YouTube. You can monetize your channel a thousand followers on Instagram is just, it used to be 10,000. Yeah. Now it's the kind of, Well, it's the magic number for brands to wanna start working with you too. Yes, yes. It's kind of like, oh, they're legitimized. But you're right. A person who has 300,000 followers and a person who has 300 followers the person with 300 followers, they might be authentic followers that have a hundred percent trust in the creator, the 300,000 followers, they may only have the same influence, I guess is what I'm saying. Correct. Yeah. The same amount of influence. So it might be 80% for the 300 follower person, and it might be 2% for the 300,000 follower person. And all of the people that have the really engaged audiences. And I just wanna point this out as we wrap up. Even if you have 300,000 followers or you have 300 followers, when you have a really engaged audience, it's usually because you're creating consistent content. Yes, Yes. Consistency is the number one thing. Just post something every day about what you're doing. And then also I would say post one thing a day, Just one thing a day. Yeah. It doesn't have to be hard. It doesn't have to be difficult. I say as I sit here and I take a nice picture of the screen, which Chrissy's like, Thanks <laugh>. Yeah. Yes. The lighting in here is top notch. That's sarcasm. Yes. Also, I would say there's two things you need to be consistent on. And this is the last thing I will say is be consistent, creating content, but also be consistent on engaging with other people's content daily. And I've been asked this question, well, how do you make time for that? Everybody takes their phone to the toilet. Yeah, I was gonna say, now this is my biggest struggle actually, is engaging with other people's content. And there's literally no excuse for it. Just going to be totally blunt. There's no excuse because I'm opening up Instagram anyway. I'm looking at things. I just have to be more mindful. Intentional. And intentional about how I'm engaging with content and with other people that I follow and that follow me. And that's one of those things that you can, taking that overwhelm out of marketing, it can be as simple as focusing and engaging on the people that follow you, because then they're gonna create content for you over time. And you're gonna build trust and relationships. But the best place to start with that is creating your own consistent content and giving them something shareable, something that they enjoy. And that is harder. It's easier said than done, and I totally understand that. But it's all about trial and error. Like Christy said, her hypothesis and following through what marketing is, is it's finding what connects with your audience. And you do that and you make it simpler on yourself by repurposing that content. And the other key to all of this, the other key to repurposing content and what a lot of people I think overlook is you're finding the right combination of messaging that clicks. I have very quickly learned that how I deliver some content isn't clicking anymore. Where it used to click really well even just a few weeks ago. So I need to change that up. That doesn't need the content is bad, it means I need to change something. Yes. And that's where I think a lot of people get overwhelmed is they think, Oh, well, nothing's working. No, you just need to make a tweak. Yes, you need to pivot. You need to pivot. And right now it's trends first, content second. So look at what is working on social media for other people you wanna emulate, and then your content comes trending. Audio trends in general are so popular right now. So focus on that and then figure out how your brand fits into that. Right. And a lot of that too is watching, It's learning. It's following somebody who is in a spot that you want to get to watch what they're doing. But at the end of the day, make it easier on yourself by encouraging, by engaging and by repurposing what you're creating. Yes. So you're not too overwhelmed to do these other things That'll help. Any last words, Chrissy, before I cut you off for good? No, I'm kidding.<Laugh>, I used to say, I used to say, because we were this big global company, 77 people in 77 countries using our product with 600 followers on, I think it was Facebook at the time. And at that time, Facebook was the platform. It's not so much anymore. I was gonna say that is not the case anymore. Anymore. But I used to say, we're never home. We're at somebody else's house. So we didn't focus so much on our content. Of course, we shared content. We wanted to educate people on what we were and how to use the product. But most of our time, our energy was connecting with people on their own content. And that's the other part that purposefully repurposing your content helps you do so. It helps give you the time and the space so that you're not worrying so much about what you're creating. You're making it a lot easier on yourselves. You can do the things that are gonna move the needle forward. Yes, absolutely. Perfect. Well, thank you so much, Christy, for joining me today you guys. I am sure I'll have her back on. Let's be real. We were not as snarky as we thought we were going to be. We behaved ourselves. Oh my gosh. We thought we were gonna be totally snarky. I will say we were completely I don't know, it's Monday. It's supposed to snow here today. Very exciting day. But Max is gonna love it. Oh no. He's been in and outside 15 times since we started recording this podcast. Oh my gosh. He's just waiting. He can smell snow. He's exciting. This is amazing. Let me tell you what's going on outside. He popped in here a couple of times and saw that I was on the phone. But totally off focus today, so I apologize,<laugh>. So yeah, you'll have to have me back on when I'm more focused. I know. Well, I think we're both a little off focus because again, it went from being 76 degrees like last week, like Wednesday to today, it's gonna snow. And so that is Kansas. That is Kansas. That's just joy. And why we're clearing our throats. Yes. Cause. Of dirty allergies. Oh man. It's just you guys. It's just so, it's just a blast to live here. But <laugh>, we <laugh>. I am sure I will have Cury back soon because honestly, let's be real. She is just super fun for me to talk to and hopefully it was fun for you guys to listen to. But thank you for joining us for another episode at the Captain Cutter podcast. I look forward to seeing you guys all again next week.